What were we responsible for?
Copywriting
Brand tone and voice
Consulting
The starting point
Iltezam is a Syrian-led organisation bringing the global Syrian community together to rebuild homes, skills, and futures.
They needed a website that could speak to Syrians everywhere, clearly and without emotional overstatement.
The problem
The message wasn’t defined.
There was no shared language for who the organisation is, what it stands for, and how people could be involved.
It needed to feel grounded, practical, and hopeful without relying on crisis framing.
How we fixed it
Defined the core narrative and tone of voice
Built a clear messaging structure across key pages
Wrote the full website in simple, human language
Created a bilingual-friendly style that holds its meaning across contexts
The outcome
A website that explains Iltezam’s purpose with clarity
A voice that respects the dignity and agency of the people it represents
A message that speaks to Syrians inside and outside the region
A foundation the organisation can grow communication from over time
A look at what we cooked up👇
One mission. Connected diaspora
Guiding values