What were we responsible for?
UX Content design
Social media strategy
Consulting
Where they were
WTRMLN LABS is a new events and creative company in Dubai offering employee engagement, learning and development, CSR, and creative services. Like any new business, they needed help building their brand identity and marketing foundations before launch.
The problem
They had the ambition and services but no clear brand voice, website structure, or content strategy to bring it all together and connect with potential clients.
How we fixed it
Defined a brand identity and tone of voice that reflected WTRMLN LABS’ mission and values.
Built their first website with a clear information architecture and product-first copywriting.
Created a social media strategy to position them as an educational resource in key areas.
Mapped an initial email journey to establish trust and consistency.
The outcome
A launch-ready website that told the brand story with clarity and confidence.
A social media content plan to grow visibility and credibility.
Guidance and consultation that gave the founders confidence to take the brand live.
A look at what we cooked up👇
A juicy new website
Kickstarting the socials