Taking wellness digital with VIWELL

The starting point

Viwell is a workplace wellness platform helping businesses create healthier, happier teams. They were moving from offline experiences to a digital-first product and needed their website to reflect that shift.

The problem

The brand had the vision and product, but their website wasn’t telling the right story. It needed to feel product-first, with a sharper voice and a structure that worked harder for conversion.

How we fixed it

• Analysed the market to define target segments, trends, and competitors.

• Reframed the brand voice to position Viwell as a thought leader with a tech-first mission.

• Restructured the site architecture for stronger performance and clearer user journeys.

The outcome

• Delivered a new sitemap and product-first copy that put Viwell’s mission and solution at the centre.

• Provided SEO guidance to strengthen their organic content strategy.

• Set the brand up with a website that connects with both employees and employers, and makes wellness easy to access at scale.